Sales Kit: Client Highlights

Everyman Jack (Male Grooming products) - Jack FM

Concept: Generate product / brand awareness via on-air & digital assets.

On Line contesting: Listeners are encouraged to submit on line why their father deserves a Everyman Jack Gift Basket and each day a winner will be selected and awarded. This will run on line for two weeks leading into Fathers Day and culminating in a Grand Prize of Family Day with the St. Paul Saints Minor League Baseball team.

E-Blast: e-message via “Friends of Jack” highlighting and describing the elements of the on line contest.

Streaming: Streaming listeners will learn of campaign through promo announcements running on station stream.

Result: The promotion began running on 6/2, so results are unknown.  However, the addition of our digital elements allowed Jack FM to secure a share of the buy otherwise earmarked exclusively for talent endorsements & on-air contesting.

Inver Hills Community College – Jack FM

Concept: Utilize web and streaming as a low-cost opportunity to enter and sample radio and digital assets.  

            Streaming: 6-week (:60) streaming campaign promoting IHCC

            Tile Ad: 60x90 tile ad running 6-weeks with linking URL

Result: Though not a large scale digital success dollar wise, the campaign was 100% digital revenue – generating $6,500.  Satisfied with the results, the client suggested this type of campaign will be part of their media mix moving forward.

Dish Network – Jack FM

Concept: Create a buzz in the market and educate listeners on Dish Network’s new sports channel – Big Ten Network – via on-air, on-line and contesting.

On Line contesting: Listeners were encouraged to visit station websites to enter for a chance to win a “Dish Network - Good as Gold” prize pack 

E-Blast: e-message for 3-weeks to Jack FM database of nearly 10,000 encouraging listeners to visit station websites to enter to win.

Streaming: 90x :30 streaming spots utilized to promote the promotion and Dish Network

Banner Ad: 300x250 banner ad on Jack FM homepage for 3-weeks

Result: The multi station (Jack FM & WCCO), multi platform promotion drove hundreds on listeners to the station websites to enter to win.  In addition to the promotional execution, Dish Network received all entries from the station database for lead generators!